- Manages the development and implementation of the Public Affairs Unit’s specific goals, objectives, and priorities in regards to overseeing the Agency’s communications platforms and media relations;
- Leads the team responsible for managing media response, including news releases, speech writing, press conferences, on-call duties, and research;
- Effectively communicates agency-related news, programs, or events to local media and residents through multiple communication tools;
- Attends and participates in professional associations; stays abreast of new trends and innovations in the field of public information, communication, branding, and marketing;
- Writes and edits for reports, brochures, and pamphlets in preparation for publishing;
- Builds and maintains a strong working rapport with television, radio, and print media;
- Responsible for daily contact with printers and media, as well as involvement in community-oriented Agency projects;
- Assists in the development of print and electronic informational materials, such as promotional materials, speeches, and Agency community projects;
- Responsible for the preparation and distribution of Agency news releases;
- Participates in Agency recruitment and community relations activities as directed;
- Assists in the design and maintenance of the Agency’s external websites and social media accounts;
- Utilizes various social media to communicate information regarding Agency programs and services;
- Represents the agency at government and community meetings;
- Films and edits videos for use on social media and the Agency website;
- Proactively makes recommendations to engage the community and stay informative;
- Assists with creation of monthly newsletter;
- Must be willing to be on an on-call rotation with other members of the PAO team;
- Performs all other duties as assigned.
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