Director of Public Information (PIO)
Summary
Description
Duties and Responsibilities:
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- Manages the development and implementation of the Public Affairs Unit’s specific goals, objectives, and priorities in regards to overseeing the Agency’s communications platforms and media relations;
- Leads the team responsible for managing media response, including news releases, speech writing, press conferences, on-call duties, and research;
- Effectively communicates agency-related news, programs, or events to local media and residents through multiple communication tools;
- Attends and participates in professional associations; stays abreast of new trends and innovations in the field of public information, communication, branding, and marketing;
- Writes and edits for reports, brochures, and pamphlets in preparation for publishing;
- Builds and maintains a strong working rapport with television, radio, and print media;
- Responsible for daily contact with printers and media, as well as involvement in community-oriented Agency projects;
- Assists in the development of print and electronic informational materials, such as promotional materials, speeches, and Agency community projects;
- Responsible for the preparation and distribution of Agency news releases;
- Participates in Agency recruitment and community relations activities as directed;
- Assists in the design and maintenance of the Agency’s external websites and social media accounts;
- Utilizes various social media to communicate information regarding Agency programs and services;
- Represents the agency at government and community meetings;
- Films and edits videos for use on social media and the Agency website;
- Proactively makes recommendations to engage the community and stay informative;
- Assists with creation of monthly newsletter;
- Must be willing to be on an on-call rotation with other members of the PAO team;
- Performs all other duties as assigned.
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Minimum Qualifications:
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- Graduation from High School or possession of a High School Equivalency Diploma recognized by the State of Florida AND EITHER:
- Graduation from a regionally accredited college or university with a Bachelor’s degree in Marketing, Journalism, Public Relations or a closely-related field; OR
- Graduation from a regionally accredited college or university with an Associate’s degree in Marketing, Journalism, Public Relations or a closely-related field AND four (4) years of experience in Marketing or Public Relations, two (2) years of which as Supervisory experience; OR
- Eight (8) years’ experience in Marketing or Public Relations, six (6) years of which as Supervisory experience; AND
- Must have a valid State of Florida Drivers’ License.
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Special Selection Criteria:
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- Must have professional experience with social media platforms and tools;
- Must be proficient with online marketing tools such as hootsuite, Canva, Mail Chimp, etc. as well as the operation of Digital Audio, Digital Camera and Video equipment;
- Must have excellent written and verbal communication skills;
- Must have the ability to be on-call and to respond to rapidly developing event(s) including holiday(s), night(s) and weekends;
- Background in law enforcement is preferred.
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